SaaS | frameworks

Are you Snickers or KitKat? Guide to finding perfect Jobs to be done

You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowle…

storytelling | frameworks

3 storytelling frameworks to produce better content - ASAP

Storytelling is quite a new concept in the world of SaaS content marketing. Because of that, people have a lot of questions. How do we tell stories about our product without sounding weird? Aren't stories just a couple of cliches? I'm not an artist …

Are you Snickers or KitKat? Guide to finding perfect Jobs to be done

You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling …

3 storytelling frameworks to produce better content - ASAP

Storytelling is quite a new concept in the world of SaaS content marketing. Because of that, people have a lot of questions. How do we tell stories about our product without sounding weird? Aren't stories just a couple of cliches? I'm not an artist - I just can't tell a goo…