SaaS | startups

Why are Greeks masters of experience marketing? Pt. 1

I saw a tweet lately saying a marketer's brain never switches off. Well… I might be the best proof of that. I spent the 2nd week of September in 2 beautiful places in Greece. And let me tell you — I've learned more about the experience in marketing …

SaaS

How to create helpful content for boomers?

Are boomers a good target group for your next content marketing campaign? And how should you approach creating content for boomers and not get some furious comments on social media afterwards? It's not as hard as you might think. Let's see how much …

SaaS | frameworks

Are you Snickers or KitKat? Guide to finding perfect Jobs to be done

You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowle…

SaaS | email marketing

Ace your next SaaS email marketing with this guide!

How to plan, create and execute a great email campaign for your SaaS? Christine has an answer for you! 🤩 Together, we prepared for your a full guide on how to get started on your email marketing efforts to right away bring people's attention to your…

SaaS | copywriting

5 ways to write eye-catching headlines 👀

Good headlines is a must-have if you want your SaaS website to skyrocket and generate more quality leads. But coming up with hooking, attractive titles and headlines is not a piece of cake... or is it? I don't know. But I know a few tips that can he…

SaaS | storytelling

The OG checklist to turn your SaaS into a great story!

Content marketing for SaaS is not that hard! Especially with good storytelling! I've prepared a checklist of the 7 most important things you need to keep in mind while planning content about your product. Take it, apply the guidelines, make awesome …

Why are Greeks masters of experience marketing? Pt. 1

I saw a tweet lately saying a marketer's brain never switches off. Well… I might be the best proof of that. I spent the 2nd week of September in 2 beautiful places in Greece. And let me tell you — I've learned more about the experience in marketing than I'd ever in any onli…

How to create helpful content for boomers?

Are boomers a good target group for your next content marketing campaign? And how should you approach creating content for boomers and not get some furious comments on social media afterwards? It's not as hard as you might think. Let's see how much good stuff can boomers br…

Are you Snickers or KitKat? Guide to finding perfect Jobs to be done

You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling …

Ace your next SaaS email marketing with this guide!

How to plan, create and execute a great email campaign for your SaaS? Christine has an answer for you! 🤩 Together, we prepared for your a full guide on how to get started on your email marketing efforts to right away bring people's attention to your product.

5 ways to write eye-catching headlines 👀

Good headlines is a must-have if you want your SaaS website to skyrocket and generate more quality leads. But coming up with hooking, attractive titles and headlines is not a piece of cake... or is it? I don't know. But I know a few tips that can help you improve the headli…

The OG checklist to turn your SaaS into a great story!

Content marketing for SaaS is not that hard! Especially with good storytelling! I've prepared a checklist of the 7 most important things you need to keep in mind while planning content about your product. Take it, apply the guidelines, make awesome content and watch your sa…