12 Best B2B content marketing agencies of 2024

Content marketing is here to stay with us, and the number of B2B businesses embracing it as their primary strategy is growing.

You might be one of those businesses, looking for a partner to scale your content marketing efforts.

But choosing one can be… a pain. Scrolling through websites and comparing offers isn’t what most founders or marketing directors want to do (or even have time for).

So, in this article, we gathered 12 best B2B content marketing agencies (in our biased opinion 😉), so you can clearly see which one is the best fit for you.

Comparison table

StoryAngled: Best for bootstrapped B2B businesses

• Best for: Bootstrapped B2B businesses
• Prices: $2,500-$7,000+ (depending on project size), free 30-day trial
• Industries: SaaS, Product Development, Design
• Recognizable clients: Postwise, HRnest, VeryCreatives

Content marketing has a bad rep about being a long, tedious process that shows results after a long time. And the only people to blame here are content marketing agencies themselves. Some of them promise you “compounding results” and “long-term growth” – because it gives them more time on a retainer with you.

Many bootstrapped businesses don’t have this time (or this budget). So, they opt for other marketing strategies that show return-on-investment much faster.

The truth is: content can and should start attracting leads to your business from Day 1. But, contrary to other marketing strategies like social media advertising, it requires:

• Quality
• Consistency
• Killer distribution

At StoryAngled, we partner up with small, bootstrapped teams to help them achieve all three of the components faster. From the first days together, we help you set up content growth systems for:

• Top-notch (and human-driven) content production
• Effective content distribution using social media, newsletters, and SEO
• Regular content optimization based on analytics

Our work focuses on delivering first organic growth results fast and turn the new visitors into leads. And not only because we aim to show you the potential in content. We also do this to validate ideas, iterate fast, and establish the content formats and topics that work best for your business.

We are the B2B content marketing agency bootstrapped founders hire when they want to see consistent results – is this you?

Siege Media: Best for big companies

• Best for: Big companies
• Prices: $10,000+ (depending on project size)
• Industries: SaaS, Fintech, E-Commerce
• Recognizable clients: Asana, HubSpot, Intuit QuickBooks, Zendesk

Siege Media is known for its work with larger B2B companies looking to scale their content marketing efforts. With a focus on quality and measurable results, Siege Media has a track record of success with clients in various industries, including technology, healthcare, and finance.

Their team of content creators, SEO experts, and designers work together to craft data-driven, engaging content that drives traffic and conversions. Whether it’s creating long-form blog articles, interactive infographics, or video content, Siege Media has the skills and expertise to help your company stand out in a crowded marketplace.

If you’re a big company looking to take your content marketing to the next level, Siege Media is the agency for you. Their proven strategies and dedication to delivering results make them a top choice for companies looking to make a splash in the B2B world.

Optimist: Best for product-led content

• Best for: Product-led B2B businesses
• Prices: Starting at $10,000+/month
• Industries: SaaS
• Recognizable clients: HelloSign, Pixelcut, Superhuman

Optimist is the go-to B2B content marketing agency that have a strong product offering and want to showcase it through their content marketing efforts. With a focus on creating content that highlights the features and benefits of the product, Optimist helps companies drive conversions and sales through their content.

Their team of content strategists and product experts work closely with clients to understand their product offerings, target audience, and business goals. They then create tailored content strategies that align with the product roadmap and marketing objectives.

Whether it’s creating product demo videos, user guides, or case studies, Optimist is skilled at crafting content that resonates with potential customers and drives them to take action. If you have a product-led B2B business and are looking to boost your content marketing efforts, Optimist is the agency for you. Their expertise in product-driven content and focus on driving results make them a top choice for companies looking to showcase their offerings in the best light.

Animalz: Best for technical content

• Best for: B2B businesses in technical industries
• Prices: undisclosed
• Industries: IT, ecommerce, EdTech
• Recognizable clients: 360 Learning, Frontify, Exer

Animalz is the leading B2B content marketing agency for businesses in technical industries that require highly specialized and technical content. With a team of writers and editors who have backgrounds in engineering, computer science, and other technical fields, Animalz is able to create content that is not only accurate and informative, but also engaging and compelling.

Their expertise in technical content allows them to tackle complex topics and explain them in a way that is easy for readers to understand. Whether it’s creating whitepapers, case studies, or technical blog posts, Animalz has the knowledge and skills to help technical B2B businesses stand out in a crowded marketplace.

If you’re in a technical industry and looking to elevate your content marketing efforts, Animalz is the agency for you. Their focus on technical content and commitment to delivering high-quality results make them a top choice for companies looking to establish themselves as thought leaders in their field.

Codeless: Best for blog content

Best for: B2B businesses looking to improve their blog content

Prices: $10,000-$20,000+

Industries: SaaS

Recognizable clients: Miro, Monday.com, Gong

Codeless is a reputable B2B content marketing agency that specializes in helping businesses improve their blog content to increase website traffic. They have a team of skilled writers and editors who create compelling and informative blog posts tailored to the target audience, resulting in boosted organic traffic.

Their focus on blog content optimization and SEO ensures that each blog post is not only well-written and informative, but also optimized for search engines to improve visibility and rankings. Whether it’s creating long-form articles, listicles, or how-to guides, Codeless has the expertise to help businesses create blog content that attracts and engages readers.

If you’re looking to improve your blog content and drive more traffic to your website, Codeless is the agency for you. Their commitment to delivering high-quality blog content and driving results make them a top choice for companies looking to enhance their online presence through content marketing.

Omniscient Digital: Best for SaaS SEO

• Best for: SaaS companies looking to improve their SEO
• Prices: $3,000-$9,000+ (depending on project size)
• Industries: Software as a Service (SaaS)
• Recognizable clients: Jasper, Shipyard, AppSumo

Omniscient Digital is the top B2B content marketing agency for SaaS companies looking to boost their search engine optimization (SEO) efforts. With a focus on data-driven strategies and proven results, Omniscient Digital helps SaaS businesses improve their online visibility and drive organic traffic to their websites.

Their team of SEO experts and content creators work together to conduct in-depth keyword research, optimize website content, and build high-quality backlinks to improve search engine rankings. Whether it’s optimizing landing pages, creating SEO-friendly blog posts, or conducting technical SEO audits, Omniscient Digital has the skills and expertise to help SaaS companies rank higher in search engine results pages.

If you’re a SaaS company looking to improve your SEO and drive more organic traffic to your website, Omniscient Digital is the agency for you. Their focus on SaaS SEO and commitment to delivering results make them a top choice for companies looking to enhance their online presence and attract more customers through search engines.

Beam: Best for copywriting

• Best for: B2B businesses (especially SaaS) looking for expertly crafted, well-researched content and those who want to outsource their content creation.
• Prices: While not explicitly stated, their emphasis on premium content suggests likely mid-to-high pricing for their services. Custom project quotes may be available.
• Industries: Strong emphasis on B2B SaaS, but their focus on deep subject matter expertise indicates potential to serve other niche B2B markets.
• Recognizable clients: Outreach, Dooly, Groundswell

Beam Content centers their core offerings around content expertise:

• Long-form Content (guides, articles, eBooks),
• Social Media Repurposing,
• Content Strategy,
• SEO-focused Content.

They have a strategic focus on building authority and expertise, connecting content initiatives to business goals, and reaching audiences across multiple platforms.

They put subject matter experts (SMEs) at the forefront of content creation, as opposed to relying solely on generalist content marketers.

Beam Content appears an ideal B2B content marketing agency for companies that value quality, in-depth content but may lack the internal resources or specific expertise to produce it consistently. Their emphasis on SMEs suggests they’re suited for more complex or niche topics. While they mention strategy, it appears their real strength lies in high-quality content execution.

Gorilla 76: Best for Manufacturers

• Best for: Manufacturing companies
• Prices: $10,000+ (according to Clutch)
• Industries: Manufacturing, Industrial, Engineering
• Recognizable clients: Davron, Multi-Tek, Paulo

Gorilla 76 is the go-to B2B content marketing agency for manufacturing firms looking to elevate their content marketing strategies. With a deep understanding of the manufacturing sector and a wealth of experience collaborating with top industry players, Gorilla 76 is uniquely positioned to help companies in this space differentiate themselves in a fiercely competitive market.

Their team, consisting of content strategists, writers, and designers, specializes in creating content tailored to the specific challenges and opportunities encountered by manufacturing businesses. Whether it involves developing case studies, video content, or thought leadership articles, Gorilla 76 can aid manufacturers in highlighting their expertise and attracting new clients.

For manufacturing companies seeking to elevate their content marketing strategy, Gorilla 76 is the agency of choice. Their industry-specific expertise and commitment to achieving results make them a top contender for companies looking to expand their presence in the manufacturing realm.

Proper Expression: Best for mid-sized markets

• Best for: Mid-sized B2B businesses looking for a content-driven marketing strategy with a focus on lead generation and measurable results.
• Prices: While not directly stated on their website, their services likely fall within the typical mid-range for content-focused marketing agencies. Pricing probably depends on the scope of work and deliverables.
• Industries: Specialize heavily in professional services, consulting, and real estate. Their case studies seem to align with these sectors.
• Recognizable Clients: Likely serve smaller to medium-sized clients, as less emphasis exists on big-name client logos.

Proper Expression specializes in content creation and optimization, with a strong focus on inbound marketing strategies such as content marketing, SEO, HubSpot implementation, marketing automation, email marketing, and aligning sales with marketing efforts.

They prioritize lead generation, enhancing brand awareness, and establishing thought leadership through high-quality content and efficient processes. Their emphasis on RevOps underscores the importance of aligning sales and marketing functions for a cohesive approach, going beyond mere content creation.

This positions Proper Expression as an ideal choice for B2B companies aiming to become industry thought leaders and those seeking an integrated approach that seamlessly merges content creation with inbound marketing and sales support. Their targeted expertise in key industries further showcases their proficiency in these specific sectors.

Foundation: Best for content distribution

• Best for: Canadian B2B SaaS businesses
• Prices: undisclosed
• Industries: SaaS, Manufacturing
• Recognizable clients: All the case studies on their website don’t include brand names.

Foundation Inc. is a B2B content marketing agency specializing in helping B2B SaaS companies and other ambitious B2B brands stand out through impactful content and SEO. Their focus on data-driven strategy and in-depth industry knowledge positions them as a strong partner for tech-focused businesses seeking to accelerate growth.

Foundation Inc.’s team of strategists, writers, and distribution specialists collaborates to craft comprehensive content marketing plans that move beyond simple brand awareness. They prioritize SEO-driven insights to produce content that attracts, converts, and builds trust with your ideal audience.

Whether you need blog posts that showcase expertise, downloadable resources that nurture leads, or compelling case studies that prove your value, Foundation Inc. possesses the skills and experience to deliver high-quality content tailored to your B2B audience. Their goal is to establish your company as an authority in your niche.

If you’re a B2B SaaS company or a similarly ambitious B2B brand looking to supercharge your marketing growth through strategic, well-executed content, Foundation Inc. could be a valuable partner.

Power Digital: Best for data intelligence

• Best for: B2B businesses looking to leverage data intelligence
• Prices: $4,000-$11,000+ (depending on project size)
• Industries: Technology, Finance, Healthcare
• Recognizable clients: IBM, Oracle, Cigna

Power Digital Marketing is a digital marketing agency that offers a variety of services to help businesses grow online. They specialize in SEO, content marketing, and social media marketing, and they also offer services specific to different industries, such as B2B and e-commerce. Their team of experts will work with you to create a custom marketing strategy that meets your specific needs.

Here are some of the specific services that Power Digital Marketing offers:

• SEO: They can help you improve your website’s ranking in search results, so that more people can find your business online.
• Content marketing: They can help you create high-quality content that will attract and engage your target audience.
• Social media marketing: They can help you create and manage your social media presence, so that you can connect with your customers and build relationships.
• Paid advertising: They can help you run paid advertising campaigns on platforms like Google Ads and Facebook Ads, so that you can reach a wider audience.
• Public relations: They can help you get your business featured in the media, so that you can build brand awareness and credibility.
• Email marketing: They can help you create and manage your email marketing campaigns, so that you can stay connected with your customers and promote your products or services.

If you’re looking for a digital marketing agency to help you grow your business online, Power Digital Marketing is a good option to consider.

Directive: Best for large tech brands

• Best for: Mid-to-enterprise level B2B companies, particularly in the technology sector, seeking sophisticated data-driven marketing strategies and financial modeling for predictable ROI.
• Prices: Likely in the $4000-$11000+ range monthly, based on their focus on larger clients and comprehensive service offerings.
• Industries: Technology companies are their core strength, but they also mention expertise in finance and healthcare.
• Recognizable Clients: IBM, Oracle, Samsung, Cigna (these high-profile clients indicate their ability to work with well-established brands).
• Services: Directive Consulting offers a blend of traditional and advanced marketing services:

Directive Consulting positions itself as a premium B2B content marketing agency for companies that are serious about scaling and demand a measurable return on their marketing investment. Their focus on financial modeling and data analytics sets them apart from agencies that rely primarily on creative content generation alone.

How to Select the Right B2B Content Marketing Agency

Choosing the right B2B content marketing agency can make or break your marketing efforts. With so many options out there, how do you find the perfect fit? Let’s dive into the key steps of making an informed decision that gets results.

Step 1: Know Yourself Before You Shop

Before starting your search, answer two questions:

• What are your goals? Do you want more website visitors, qualified leads, or to keep existing customers happy?
• What’s your budget? Being realistic about what you can spend saves everyone time.

Step 2: Does Agency Size Matter?

There’s no right answer here. It depends on your needs:

• Small agencies: Often more flexible and personal, but might have a narrower focus.
• Big agencies: Might offer more services but may be less hands-on with smaller projects.

Step 3: Find Your Industry Match

Agencies that know your industry speak your customers’ language and get the challenges you face. This leads to more effective content from the get-go.

Step 4: Talk Money Upfront

Get clear on how agencies charge:

• Retainers: Like a monthly subscription, good for regular work.
• Hourly rates: Works for smaller, one-off projects.
• Project-based fees: Makes sense for clearly defined jobs.

Ask for a breakdown of the costs included!

Step 5: Do They Walk the Walk?

• Case Studies: These are like mini-stories showing how the agency solved problems like yours and the results they got. Look for increases in leads, website traffic, etc.
• Client References: Ask to talk directly to the agency’s past clients for real-world opinions.

Understanding How Content Gets Made

A good B2B content marketing agency shouldn’t only be transparent about the process of signing a contract with them. You should be able to see how they produce content for you and why they make certain decisions about your content.

Conclusion

Selecting the right B2B content marketing agency requires careful consideration of your goals, budget, industry expertise, and the agency’s ability to deliver results. Understanding the process of content creation, the importance of case studies, and the need for a transparent partnership are key factors in making an informed decision.

By following these steps and asking the right questions, you can find a content marketing agency that aligns with your business objectives and helps you achieve measurable success in your marketing efforts. It’s time to start crafting the content itself with the right agency on your side.

Frequently Asked Questions (FAQ):

Feel free to reach out to the agencies directly for more detailed information or to inquire about specific services tailored to your business needs. And if you want to talk about your content with us – here’s our calendar: