Costs of SaaS Content Marketing Agency: A Complete Breakdown for 2024

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As a SaaS owner, you aim to build a solid stream of leads for your product that consistently grows. And many SaaS content marketing agencies promise you just that. Us included.

But not every SaaS content marketing agency is willing to share the exact breakdowns of the budget you’ll have to allocate to make this organic lead flow happen. And the more secretive they are about it on their website – the bigger your budget has to be (usually).

So, in this article, we’re going to break down the average budgets you need while working with a SaaS content marketing agency – and how it compares to our rates.

TL;DR:

  • Content strategy costs range from $500 to $20,000+
  • Hiring content writers for SaaS can cost between $50 to $500+ per blog post
  • Link building services can cost between $2,000 to $10,000 per month
  • Content marketing for SaaS includes link-building, digital PR, CRO, and lead nurturing
  • SaaS content marketing agencies require a team of specialists and time to execute content marketing packages
  • Costs vary depending on the agency and the complexity of the work
  • Full content marketing packages are ideal for SaaS companies looking to acquire users organically
  • Investing in a solid content marketing strategy should be the first priority
  • Fiverr and Upwork can be budget-friendly options, but quality and reliability may vary
  • Working with a reputable content marketing agency for SaaS can provide better results and ROI
Average prices for SaaS content marketing agency services

Full SaaS Content Marketing Agency Packages: The Most Expensive Option

We’ll start with the most costly pick but one that covers the entire spectrum of content marketing needs any SaaS company might have. Usually, SaaS content marketing agency packages include:

  • Content Marketing Strategy: The backbone of your organic growth. If you want to grow with content, you have to build a solid strategy. The agency you hire should have at least 1 content strategist on board.
  • Keyword research: To attract new website visitors through search engines, you need to know how they’re looking for a solution like yours. SaaS content marketing agency help you build a backlog of keywords you should target in your content.
  • SEO strategy: Knowing which keywords to target is only half of the story. SEO strategy will help you organize the content production and monitor the right Key Performance Indicators (KPIs).
  • Technical SEO analysis: Even the best content won’t work if your website has major UX issues. Technical SEO specialists working at agencies help you increase your website speed and optimize the UX so search engine bots can crawl it more easily.
  • Content creation: Creating blog posts, ebooks, white papers, newsletters, videos, etc.
  • Content repurposing: Adapting your long-form content to social media and sharing it
  • Content optimization: Adjusting your existing content to maximize its organic performance
  • Link-building: Increasing your website’s visibility by placing links in reputable resources
  • Digital PR: Featuring your company in major publications and niche-related news outlets
  • Conversion Rate Optimization (CRO): Optimize your landing pages’ content to maximize the conversion rate
  • Lead nurturing: Creating onboarding videos, emails, or interactive content to support your users during the trial period.

Those packages have a monthly flat rate.

To execute such a wide scope of work, SaaS content marketing agency needs an entire team of 5-20 specialists from various niches of content (writers, editors, SEOs, etc.).

They also need time to execute the entire package. How much?

How much time your agency puts into making your content work?

It depends (I feel this will be the common theme of this article, so bare with me 🤣).

If your product is more mature and you already have a good deal of content published on your website, the agency will need more time finding the best path to:

  • Maximize the effectiveness of your existing content
  • Identify the best next steps

Conversely, if your SaaS is in early stages and you’ve never done any content marketing, we’ll be able to implement proven formats faster and start delivering the first content to your website.

Here is how much time an agency needs to execute each element of the full content package:

  • Content Marketing Strategy: 50-80 hours
  • Keyword research: 40 hours
  • SEO strategy: 60-70 hours
  • Technical SEO analysis: 30 hours for a thorough audit, 100+ hours if your website has a lot of issues
  • Content creation:
    • Blog posts: ~30 hours per blog post
    • Lead magnets (ebooks, whitepapers, etc.): 100+ hours/one piece of content
    • Videos: 40-60 hours per 10-minute video
    • Newsletters: 10-20 hours per one email
    • Interactive content (demos, quizzes, calculators): 60-80 hours
  • Link building: 2-100+ hours per 1 link (depending on the complexity of the campaign)
  • Digital PR: 100+ hours/month
  • Landing page CRO: 30-40 hours per landing page
  • Content repurposing: 10-20 hours per 1 piece of content
  • Content optimization: 50-60 hours every month

Please keep in mind that this is not a set in stone scope of work. For example, we work on your content strategy during the first month. After that, we only tweak it slightly every quarter to maximize its efficiency.

Also, treat this breakdown with a grain of salt. The time might both go up or down depending on your situation.

How much does it cost? Comparison of different content marketing packages from SaaS content marketing agencies

SaaS Content Marketing AgencyCodelessuSerpStoryAngled
Price$10,000 for content$5,200 for content$5,000
$6,000 for strategy$3,000+ for the elements of strategyfor content + strategy
Content Pieces per month6~6 (13,000 words)10
Keyword Research and PrioritizationNot included
SEO content optimizationUsing FraseUsing FraseUsing Semrush
Revision Rounds11Unlimited
Screenshots / Visuals
Strategy Callsquarterly1/month2/month
Slack Support
Content Tracking Dashboard
Technical SEO
Digital PR
Link building
Lead Magnets
Landing Pages CRO
Minimum term6 months6 months30-day trial period
Cancellation60 days60 days30 days

Now, you’re probably asking: “Why is StoryAngled 3x cheaper than Codeless?”

Firstly, we haven’t (yet) worked with major SaaS brands like Monday or Miro. Our experience lies mostly in helping early-stage SaaS or bootstrapped companies generate revenue from organic marketing.

This is what we did for Postwise, for example. In just 3 months, we increased their visibility in Google alone by 700%.

The point is: We can’t compare to the vast experience of the Codeless team. But we’re confident our experience achieving great results with tight SaaS budgets is what makes us truly stand out in the market.

Coming back to our main topic – full content marketing packages are the optimal solution for most SaaS companies thinking seriously about acquiring new users through organic channels and inbound marketing.

But it’s not the only solution. If you’ve been producing content for a while or you want to test the agency before investing in a monthly retainer, here’s what budget you should prepare for different options:

SaaS Content Marketing Strategy Costs

The cost of SaaS content marketing strategy is between $500 and $20,000+. Again, the final price depends on:

  • Complexity: Basic market analysis and competitor analysis will cost less than a full-blown document incorporating research, Style Guide, and Distribution Strategy
  • Quality: Contrary to what many think, a higher price doesn’t indicate better quality every time. But we’ll come back to this later.
  • The agency’s reputation: You’ll pay more for a strategy from a “popular” agency with big clients.

Before we dive into each point, we need to define what a good content marketing strategy should have:

What a good content marketing strategy entails?

A good SaaS content marketing strategy is a roadmap of how you should show up online and build a strong online presence. It’s a mix of:

  1. Research: Agencies analyze your market, competition, and customers to identify content formats and distribution channels with the biggest potential.
  2. Positioning: Content strategy is also about HOW you show up online. We define your brand’s archetype, Voice and Tone guidelines, and quality standards used by your brand’s content creators.
  3. Templates: The key element of a scalable strategy is documenting + templatizing it. Using Standard Operating Procedures (SOPs), StoryAngled provides you with tools that prepares you to scale your content production when the right time comes.

A good content strategy is a one-stop document that defines your entire presence across multiple channels you plan to publish your content. The agency you work with should provide you not only with insights about your niche or competitors, but also formulate an actionable plan based on those insights.

What if I have a content marketing strategy?

If you’ve previously worked with a freelancer/agency that provided you with a content marketing strategy (and it proved useful), there’s no need to invest for extra content strategy.

At StoryAngled, we respect the money our clients invested in other content services before working with us. That’s why we analyze their current strategy and suggest improvements if they are necessary (with no extra charge).

If your strategy has significant gaps and would require us to fill them in before working with you, anyway, we suggest creating a new strategy, using our 2-week strategy workshop.

Some SaaS content marketing agencies prefer to build an entirely new strategy, no matter the previous experiences their clients have. Others – ask you to prepare a strategy on your own.

At StoryAngled, we aim to become your growth partner, not just a content mill. That’s why we leave room for flexibility about your strategy.

Here’s a comparison of content strategy costs between StoryAngled and a few competitors:

SaaS Content Marketing AgencyuSerpCodelessStoryAngled
Price$3,000+/month

Consulting only
$6,000+/month

Monthly retainer
$2,000 – only strategy, one-time

Free if you choose a full package
Market Researchnot mentionednot mentioned
Competitive Analysisin the premium packages onlynot mentioned
Domain Research (finding SME, influencers, etc.)not mentionednot mentioned
Voice and Tone Guidelinesnot mentionednot mentioned
Style Guidenot mentionednot mentioned
Content Creation Templates & SOPsin the premium package only
Content Distribution SOPsnot mentionednot mentioned
Existing Content Audit
Flexible pricing
based on monthly content output

Is more expensive strategies better?

The cost doesn’t always justify the quality. Considering how complex and competitive SaaS content marketing agency market is, we’d not dare to draw any common links between the costs and the quality of your service.

However, it’s perfectly okay for you to ask for a content strategy sample from the agency you want to pick. This will give you a taste of their quality standards and simplify picking the best option for your business.

Here’s a sample content strategy from StoryAngled.

Click on the photo to open

Content Writing for SaaS Costs

If you only aim to increase the number of blog posts on your website and have all the elements of your strategy already figured out — hiring a freelance content writer or a content writing agency might be a good fit.

The more expert and in-depth blog posts you need, the more you’ll have to pay. Even with AI craze nowadays, good content writing still requires tons of human effort and creativity.

We’ve done the research and interviewed a few fellow freelance writers to compile a SaaS content writing price list for you:

  • Content Writing Agency: $0.10-$0.20 per word ($100-$200 per 1000-word article)1
  • Beginner Freelance Writer: $50-$150 per article2
  • Advanced Freelance Writer: $200-$2,000+ per article2

If you don’t have a lot of budget, choosing a less advanced freelancer might be the best option. However, make sure to learn at least the basics of copy editing to spot issues in the writer’s content and suggest improvements.

Pros and cons of hiring only content writers for SaaS

As we’ve said before, content writing agencies/freelancers are a great option for companies looking to scale their existing content activities.

But if you’re starting from scratch, without any strategy or style guide in place, it’ll be hard for you and the writer to craft a piece of content that will stand out from the crowd (especially if the writer is a beginner).

Even the simplest form of strategy can help you guide the writers you’ll work with and communicate your expectations clearly. This will eliminate the countless (sometimes paid extra) feedback rounds and your frustration about the content missing this special “umph.”

SaaS Link Building Costs

Link building is an essential part of any successful SaaS content marketing strategy. While some agencies include link building in their full content marketing packages, others offer it as a standalone service.

The cost of link building services varies based on the agency you choose and the complexity of the link building campaigns they run.

On average, you can expect to pay anywhere from $2,000 to $10,000 per month for link building services.

Here’s a comparison between StoryAngled’s link building package vs. Our competitors:

SaaS Content Marketing AgencyStoryAngleduSerplinkbuilder.io
PriceA part of our
packages ($2500+)
Starting at $10,000Starting at $2999
No. of monthly links 3-109-24+8-58+
Avg. Domain Authority65-9560-9050-90
Backlink strategy

Some agencies charge on a per-link basis, while others offer packages that include a certain number of links per month. It’s important to note that not all links are created equal, and agencies that promise a high number of links for a low price may not be providing quality backlinks that will actually benefit your SaaS company.

When considering link building services, it’s important to look for a SaaS content marketing agency that has a proven track record of building high-quality backlinks from reputable websites in your industry.

While the cost of link building services can be significant, the return on investment in terms of increased website traffic and improved search engine rankings can make it well worth the expense.

When it’s best to invest in link building?

When deciding whether to invest in link building, consider:

  • Your current digital marketing strategy goals
  • The age of your website

If you’re looking to increase your website’s visibility in search engine results and drive more organic traffic, then investing in high-quality link building services can be a valuable investment.

There’s one caveat, though. If your website is pretty new and has a low Domain Raiting (DR) score, you should wait with link building until the rating increases.

Attracting a lot of links to a new website may cause Google to mark your website as spammy and lead to penalization. This means Google will push down your website in the rankings, no matter how well-optimized your website is.

Additionally, if you’re in a competitive industry where backlinks play a significant role in search engine rankings, then investing in link building can give you a competitive edge.

Ultimately, the decision to invest in link building services will depend on your specific business needs and goals. Working with a reputable agency that has a track record of success in link building can help you achieve the desired results and maximize the return on your investment.

What should you invest in first?

Investing in a solid content marketing strategy should be your first priority. Once you have a clear roadmap of how you want to show up online and build a strong online presence, you can start creating content that aligns with that strategy. Consistency and quality are key when it comes to content creation.

After you have a solid content strategy in place and are consistently creating content, you can start focusing on digital PR and link building. These elements will help increase your website’s visibility in search engine results and drive more organic traffic to your site.

Overall, investing in a comprehensive content marketing strategy, quality content creation, and effective digital PR and link building services can help you maximize the return on your investment and achieve your business goals. It’s important to work with a reputable agency that has a track record of success in these areas to ensure you get the results you’re looking for.

Do you have to pick an entire package?

No, you can start with the blog posts only, but the traffic you acquire won’t mean much for your wallet.

If you truly want to see results and gain traction in the competitive SaaS market, investing in a full content marketing package that includes content strategy, content creation, SEO optimization, link building, and digital PR is the way to go.

While it may seem like a significant investment upfront, the long-term benefits in terms of lead generation, brand visibility, and revenue growth are well worth it.

If you’re on a tighter budget or want to test the waters before committing to a full package, you can start with individual services like content strategy, content writing, or link building.

However, keep in mind that these piecemeal approaches may not yield the same level of results as a comprehensive content marketing package.

How about sites like Fiverr and Upwork?

While sites like Fiverr and Upwork can be a cost-effective option for finding freelance writers or link builders, it’s important to consider the quality and reliability of the services provided. Many freelancers on these platforms may not have the expertise or experience necessary to deliver high-quality content marketing services for a SaaS company.

If you choose to use Fiverr or Upwork, be sure to thoroughly vet the freelancers you hire and clearly communicate your expectations and goals. It may take some trial and error to find the right freelancer who can deliver the results you need.

Overall, while these platforms can be a budget-friendly option for finding content marketing services, working with a reputable SaaS content marketing agency may ultimately provide better results and a higher return on investment in the long run.

Conclusion

SaaS content marketing agency can be your best partner to acquire a stable user base while not burning the budget on paid campaigns on social media. Working with an agency that can prove their track record will make sure you get the bang for your buck.

If there are any other questions about the budget you need for your content, feel free to grab a spot from our calendar below:

Kuba Czubajewski

Kuba Czubajewski

CEO and Content Marketing Strategist @ StoryAngled. He helped multiple SaaS companies from various niches generate organic leads with SEO and content. In his free time, he works on his own YouTube channel about the science of creativity. Huge fan of product-led content, cats, and baking.

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