latest posts
7 content marketing tasks you'll forget to do (most likely)
When you run your own business and do your own marketing — you can get lost easily. But not with this checklist. I’ve gathered the 7 most common content marketing tasks business owners overlook when working on their websites. Save it for later to co…
read more ➜
Why are Greeks masters of experience marketing? Pt. 1
I saw a tweet lately saying a marketer's brain never switches off. Well… I might be the best proof of that. I spent the 2nd week of September in 2 beautiful places in Greece. And let me tell you — I've learned more about the experience in marketing …
read more ➜
How to create helpful content for boomers?
Are boomers a good target group for your next content marketing campaign? And how should you approach creating content for boomers and not get some furious comments on social media afterwards? It's not as hard as you might think. Let's see how much …
read more ➜
Are you Snickers or KitKat? Guide to finding perfect Jobs to be done
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowle…
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Ace your next SaaS email marketing with this guide!
How to plan, create and execute a great email campaign for your SaaS? Christine has an answer for you! 🤩 Together, we prepared for your a full guide on how to get started on your email marketing efforts to right away bring people's attention to your…
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5 tools to tell stories through interactive content
Content marketing has evolved a lot over the years. And so have the strategies and tactics used by marketers. Today, it’s all about hooking your audience right from the start. Gone are the days when you could publish a bunch of text-based co…
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7 content marketing tasks you'll forget to do (most likely)
When you run your own business and do your own marketing — you can get lost easily. But not with this checklist. I’ve gathered the 7 most common content marketing tasks business owners overlook when working on their websites. Save it for later to come back each time you cre…
read more ➜
Why are Greeks masters of experience marketing? Pt. 1
I saw a tweet lately saying a marketer's brain never switches off. Well… I might be the best proof of that. I spent the 2nd week of September in 2 beautiful places in Greece. And let me tell you — I've learned more about the experience in marketing than I'd ever in any onli…
read more ➜
How to create helpful content for boomers?
Are boomers a good target group for your next content marketing campaign? And how should you approach creating content for boomers and not get some furious comments on social media afterwards? It's not as hard as you might think. Let's see how much good stuff can boomers br…
read more ➜
about me
who am I?
who am I?
Your customers need a story – that's where I come in.
Being able to create content and tell others interesting stories is what gets me up every morning. And it always did - I wrote my first short stories book when I was 10 y.o. Since then, I spent my life creating all kinds of content - which has led me to where I am today.
I believe people love a good story - and your brand definitely has one. The sooner you start telling it, the faster your brand will get the love it deserves! If you want me to help you find your own story and turn your customers into your brand story evangelists - hit me up!
right angle of the month
Are you Snickers or KitKat? Guide to finding perfect Jobs to be done
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling content.
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge …
read more ➜
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