latest posts
5 ways to write eye-catching headlines 👀
Good headlines is a must-have if you want your SaaS website to skyrocket and generate more quality leads. But coming up with hooking, attractive titles and headlines is not a piece of cake... or is it? I don't know. But I know a few tips that can he…
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The OG checklist to turn your SaaS into a great story!
Content marketing for SaaS is not that hard! Especially with good storytelling! I've prepared a checklist of the 7 most important things you need to keep in mind while planning content about your product. Take it, apply the guidelines, make awesome …
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3 storytelling frameworks to produce better content - ASAP
Storytelling is quite a new concept in the world of SaaS content marketing. Because of that, people have a lot of questions. How do we tell stories about our product without sounding weird? Aren't stories just a couple of cliches? I'm not an artist …
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How to find good heroes for stories and level up your SaaS content mar
When you want to create good content for SaaS - you need to be a great storyteller. But to be a great storyteller, you have to find good heroes for your stories. Luckily, there's a system that will help you define the protagonist that's relatable t…
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3 reasons why SaaS should use storytelling
How to make people care about your content marketing? Tell them a great story! A bit of storytelling can go a long way in making your content stand out. Why? Well, there’s intriguing science behind it. So, what exactly can storytelling do for your…
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Don’t make boring content — tell stories.
Marketing your SaaS product might be a challenge. It's hard to stand out in the crowd of many very good competitors, especially when it comes to content marketing. But, I have 3 steps for you that will make your content unique and memorable - almost…
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Are you Snickers or KitKat? Guide to finding perfect Jobs to be done
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling …
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Ace your next SaaS email marketing with this guide!
How to plan, create and execute a great email campaign for your SaaS? Christine has an answer for you! 🤩 Together, we prepared for your a full guide on how to get started on your email marketing efforts to right away bring people's attention to your product.
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5 tools to tell stories through interactive content
Content marketing has evolved a lot over the years. And so have the strategies and tactics used by marketers. Today, it’s all about hooking your audience right from the start. Gone are the days when you could publish a bunch of text-based content and expect to see r…
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about me
who am I?
who am I?
Your customers need a story – that's where I come in.
Being able to create content and tell others interesting stories is what gets me up every morning. And it always did - I wrote my first short stories book when I was 10 y.o. Since then, I spent my life creating all kinds of content - which has led me to where I am today.
I believe people love a good story - and your brand definitely has one. The sooner you start telling it, the faster your brand will get the love it deserves! If you want me to help you find your own story and turn your customers into your brand story evangelists - hit me up!
right angle of the month
Are you Snickers or KitKat? Guide to finding perfect Jobs to be done
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling content.
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge …
read more ➜
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