blog about SaaS content marketing
latest post
7 content marketing tasks you'll forget to do (most likely)
When you run your own business and do your own marketing — you can get lost easily. But not with this checklist. I’ve gathered the 7 most common content marketing tasks business owners overlook when working on their websites. Save it for later to come back each time you create content for your brand:
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latest posts
The OG checklist to turn your SaaS into a great story!
Content marketing for SaaS is not that hard! Especially with good storytelling! I've prepared a checklist of the 7 most important things you need to keep in mind while planning content about your product. Take it, apply the guidelines, make awesome …
read more ➜
3 storytelling frameworks to produce better content - ASAP
Storytelling is quite a new concept in the world of SaaS content marketing. Because of that, people have a lot of questions. How do we tell stories about our product without sounding weird? Aren't stories just a couple of cliches? I'm not an artist …
read more ➜
How to find good heroes for stories and level up your SaaS content mar
When you want to create good content for SaaS - you need to be a great storyteller. But to be a great storyteller, you have to find good heroes for your stories. Luckily, there's a system that will help you define the protagonist that's relatable t…
read more ➜
3 reasons why SaaS should use storytelling
How to make people care about your content marketing? Tell them a great story! A bit of storytelling can go a long way in making your content stand out. Why? Well, there’s intriguing science behind it. So, what exactly can storytelling do for your…
read more ➜
Don’t make boring content — tell stories.
Marketing your SaaS product might be a challenge. It's hard to stand out in the crowd of many very good competitors, especially when it comes to content marketing. But, I have 3 steps for you that will make your content unique and memorable - almost…
read more ➜
The OG checklist to turn your SaaS into a great story!
Content marketing for SaaS is not that hard! Especially with good storytelling! I've prepared a checklist of the 7 most important things you need to keep in mind while planning content about your product. Take it, apply the guidelines, make awesome content and watch your sa…
read more ➜
3 storytelling frameworks to produce better content - ASAP
Storytelling is quite a new concept in the world of SaaS content marketing. Because of that, people have a lot of questions. How do we tell stories about our product without sounding weird? Aren't stories just a couple of cliches? I'm not an artist - I just can't tell a goo…
read more ➜
How to find good heroes for stories and level up your SaaS content mar
When you want to create good content for SaaS - you need to be a great storyteller. But to be a great storyteller, you have to find good heroes for your stories. Luckily, there's a system that will help you define the protagonist that's relatable to them. So, how and where…
read more ➜
3 reasons why SaaS should use storytelling
How to make people care about your content marketing? Tell them a great story! A bit of storytelling can go a long way in making your content stand out. Why? Well, there’s intriguing science behind it. So, what exactly can storytelling do for your content marketing?
read more ➜
Don’t make boring content — tell stories.
Marketing your SaaS product might be a challenge. It's hard to stand out in the crowd of many very good competitors, especially when it comes to content marketing. But, I have 3 steps for you that will make your content unique and memorable - almost instantly!
read more ➜
right angle of the month
Are you Snickers or KitKat? Guide to finding perfect Jobs to be done
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge to create compelling content.
You don't buy a TV just to watch movies. You don't buy a KitKat just to eat some candy. And you don't build a product. You help customers do their own jobs. Here's how to define what jobs your product does for clients and how you can use this knowledge …
read more ➜
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